It was over a year ago that our first daughter was born. As new parents, we read all the magazines, searched the internet, and then went to all the baby stores to "stock" up for our new arrival.

As our daughter grew, we wanted to provide her with the right toys at the right time to support her learning. We bought the teethers, and the tummy time mats, the bath toys, and learning blocks. We learned that holidays and birthdays were not important to a baby. What was important was having the right toys at the right stage of development.

All of these purchases added up quickly. Our hard earned money was going towards making our child happy, which in turn made us happy; We only wished the money would go farther. All of the parents at the play groups and chat room agreed!

This was the beginning of Baby Cole Enterprises. We asked, "Why should we have to pay top price to buy great toys, that teach and entertain our child?"

We created a company in which our goal is to provide great customer service and great products at the lowest price possible! This usually means up to 30% off most retail prices. We can't always show everything from every manufacturer, and therefore elicit the customers help. The customer finds the toy they want, and we do everything possible to meet the order at the largest discount possible.

We understand just as much as any parent how important it is to give everything to your child, while at the same time being as prudent with your money as possible.

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